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SEO Forecasts for 2015

All marketers have to be aware of the upcoming trends in search engine optimization because they have to plan accordingly and start implementing strategies based on them. You also have to understand that Google is evolving constantly and frequent updates in algorithms makes things challenging for marketers. It is expected that SEO will go through a major transformation in 2015, which is why you need to be aware of the changes to be able to put them into practice.

Conventional links and mention of brands

Inbound links have consistently been important in the world of SEO. They are also referred to as backlinks and they give you an idea about who is actually visiting your website. These links are a major factor as far as optimization is concerned, especially if you have them from trusted and reliable sources. That’s because search engines look at them as a positive sign and rank you accordingly. But from now on, brand mentions will also have their huge importance. Quite simply, they are mentions of your brand from other websites without the use of hyperlinks.

Content will remain the king

This age old adage in SEO parlance will still hold the key to the success of your strategies and trying to make the most out of loopholes will simply get you nowhere. The web breaks down information to simple content and search engines do their best to make sense of it so that they can deliver it to users for their relevant searches. Hence it’s only natural that content remains at the forefront of your SEO strategies.

Banning negative SEO and spam

There will be a growing emphasis on cutting down negative SEO to size in 2015, according to experts. Google and other search engines will take further efforts to eliminate spam and those who still try to use black hat techniques to get to the top will find themselves in trouble. Search engines have been doing this for a while now but their efforts will be concentrated as they want to keep out low quality sites, spam and advertisements. Another prediction is that though Bing hasn’t managed to take over Google, it will continue to be a dominant force in the second rung of search engines.

Conversational keywords

Use of conversational keywords will play an important role in SEO in 2015 and thereafter. But you have to keep away from keyword stuffing because Google will seriously penalize you for it. In fact, it will become less and less common while conversational keywords gain in prominence. You will have to use them in a way that they assist your clients and make an impression on their behalf.

The mobile environment

As the use of mobile devices grows further, the importance of responsive web design will shoot up as well. More and more people are using their mobile devices to browse the Internet and you could get penalized for not having a responsive website. The focus will be much greater on the mobile world and you won’t have any option but to make sure that your mobile website is up to scratch. Make sure your website renders well on all kinds of devices as it could affect your rankings dramatically.

Semantic search

Search engines are now taking into account the context of the search term to ensure that they offer more relevant results to their users. Semantic searches make the most out of artificial intelligence that take into account searchers’ intent rather than limiting it to the exact keywords, which used to happen in the past. This trend of semantic search will stay in 2015 and will gain in prominence more than ever before.

Email campaigns

Email marketing campaigns will grow in significance as well and you would have to integrate them into your SEO strategies. Undoubtedly, there is a data overload on the Internet, which means people are looking for eye catching, good quality, personalized emails. This strategy is definitely a way forward in 2015.

Technical issues can hamper rankings

You just can’t ignore technical issues with your website because they can affect your rankings adversely. That’s because Google takes user experience on your website quite seriously and dead links, navigation issues can hurt your ranks. Technical issues were brought into further spotlight by Penguin and Panda updates and you should make regular checks and scans of your website a priority to avoid problems.

Only target audience matters

You can’t look at gathering backlinks blindly because only those from your target audience will matter. Backlinks from irrelevant sources are of no importance and they will not boost your ranks with search engines. It is as good a time as any to start getting rid of all the low quality links and only keeping the good ones on your backlinks profile page.

Social media interaction

Remember, Google search algorithms have become very intelligent and it’s up to you to try and keep up with them. To ensure that you succeed with your optimization, you need to have a strong presence and strategies, which will encourage users to share your content. You will have to take the efforts to know your target audience and cater the content to them accordingly.

There was a talk of SEO being dead next year but that doesn’t seem to be happening at all. It’s just about algorithms getting smarter and marketers keeping up with them.

Author Bio

I’m Ramya Raju, a freelance writer/web designer from India. I have an experience of about 8 years in content writing and have worked for top blogs and websites. I’m generally an extrovert; I like photography, anthropology and traveling to different countries to learn the culture and living of the local inhabitants.

Contact:

Ramya Raju

E-mail id: ramyaraju896@gmail.com

Website:   http://www.colorcharacter.com/uk/

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Please vote for Seo Panel to include it in Bitnami stack.

Dear Seo Panel Users,

Please vote for Seo Panel using following simple steps to include it in Bitnami stack.

1) Go to https://bitnami.com/stack/seopanel

2) You can vote by following 2 methods

a) Click on “Votebutton and login with google+ or facebook account. Then click on “Votebutton.

or

b) Simply do Facebook Like or Tweet or Google+ like

Thanks again for great support to the project.

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Seo Panel 3.6.0 Released

Dear Seo Panel Users,

We are really happy to inform every one that Seo Panel version is 3.6.0 is released. Please upgrade your Seo Panel to latest version and enjoy full features.

Change log of Seo Panel 3.6.0

1) PDF reports available in 30 languages

2) Japanese & Swedish translations

3) Site auditor improvements

4) Improved logging feature to detect captcha in search results page

5) Performance improvements

6) Bug fixes – Fixed bing issue, set mysql timezone issue, rank and backlink checker issues etc

Simply use Softaculous / Installatron / Webuzo / AMPPS to install and upgrade SEO Panel or Please download latest version from http://www.seopanel.in/download/

Installation Steps => http://www.seopanel.in/install/
Upgrade Steps => http://www.seopanel.in/install/upgrade/

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Bulk Rank Checker – Seo Panel plugin released

Bulk Rank Checker plugin for Seo Panel will help you to track search engine position of many links for particular keyword in single search engine request. It will save lots of search engine requests to get the detailed report of keyword rank positions.

This plugin will help you to group keywords under a particular campaign and easily get reports in PDF, CSV and HTML format.

Downloadhttp://www.seopanel.in/plugin/l/49/bulk-rank-checker/

Demohttp://www.seopanel.in/plugin/d/49/bulk-rank-checker/demo/

Main features of Bulk Rank Checker

a) Create campaign and group keywords and links under it.

b) Schedule reports daily, 2 days, weekly or Monthly.

c) 3 types report formats are available – HTML, PDF and CSV

d) Feature to send reports to multiple email addresses

There are lots of features under this plugin, check above demo link to get more details about plugin.

Bulk Rank Checker plugin for Seo Panel will help you to track search engine position of many links for particular keyword in single search engine request. It will save lots of search engine requests to get the detailed report of keyword rank positions.

This plugin will help you to group keywords under a particular campaign and easily get reports in PDF, CSV and HTML format.

Downloadhttp://www.seopanel.in/plugin/l/49/bulk-rank-checker/

Demohttp://www.seopanel.in/plugin/d/49/bulk-rank-checker/demo/

Main features of Bulk Rank Checker

a) Create campaign and group keywords and links under it.

b) Schedule reports daily, 2 days, weekly or Monthly.

c) 3 types report formats are available – HTML, PDF and CSV

d) Feature to send reports to multiple email addresses

There are lots of features under this plugin, check above demo link to get more details about plugin.

Bulk Rank Checker plugin for Seo Panel will help you to track search engine position of many links for particular keyword in single search engine request. It will save lots of search engine requests to get the detailed report of keyword rank positions.

This plugin will help you to group keywords under a particular campaign and easily get reports in PDF, CSV and HTML format.

Downloadhttp://www.seopanel.in/plugin/l/49/bulk-rank-checker/

Demohttp://www.seopanel.in/plugin/d/49/bulk-rank-checker/demo/

Main features of Bulk Rank Checker

a) Create campaign and group keywords and links under it.

b) Schedule reports daily, 2 days, weekly or Monthly.

c) 3 types report formats are available – HTML, PDF and CSV

d) Feature to send reports to multiple email addresses

There are lots of features under this plugin, check above demo link to get more details about plugin.

Bulk Rank Checker plugin for Seo Panel will help you to track search engine position of many links for particular keyword in single search engine request. It will save lots of search engine requests to get the detailed report of keyword rank positions.

This plugin will help you to group keywords under a particular campaign and easily get reports in PDF, CSV and HTML format.

Downloadhttp://www.seopanel.in/plugin/l/49/bulk-rank-checker/

Demohttp://www.seopanel.in/plugin/d/49/bulk-rank-checker/demo/

Main features of Bulk Rank Checker

a) Create campaign and group keywords and links under it.

b) Schedule reports daily, 2 days, weekly or Monthly.

c) 3 types report formats are available – HTML, PDF and CSV

d) Feature to send reports to multiple email addresses

There are lots of features under this plugin, check above demo link to get more details about plugin.

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How to fix bing issues of Seo Panel version <= 3.5.0

Execute following mysql query in your seo panel database

UPDATE searchengines SET regex = ‘ (.*?)<\\/a><\\/h2>.*? (.*?)<\\/p>‘ WHERE url like ‘%bing.com%’

This will fix the issue with bing in seo panel.

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Seo Panel 3.5.0 Released

Dear Seo Panel Users,

We are really happy to inform every one that Seo Panel version is 3.5.0 is released. Please upgrade your Seo Panel to latest version and enjoy full features.

Change log of Seo Panel 3.5.0

1) Log Manager - Crawl log manager will provide detailed report about each crawling in seo panel.

2) Proxy performance report - Detailed report will show how proxies are performing.

3) Time zone integration – User can view reports in own time zone

4) Lithuanian translation

5) Bug Fixes

- Yahoo search engine fix
- Cross site scripting vulnerability & security issues

Simply use Softaculous / Installatron / Webuzo / AMPPS to install and upgrade SEO Panel or Please download latest version from http://www.seopanel.in/download/

Installation Steps => http://www.seopanel.in/install/
Upgrade Steps => http://www.seopanel.in/install/upgrade/

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Social Bookmarker 1.1.0 – Seo Panel plugin released

Share your links by a click to 120 social networking sites like facebook,twitter,linkedin, google+ etc!

Downloadhttp://www.seopanel.in/plugin/l/18/social-bookmarker/

Demohttp://www.seopanel.in/plugin/d/18/social-bookmarker/demo/

Social Bookmarker 1.1.0 Features

a) Google+ integration

b) Pinterest integration

b) New list of social bookmarker websites

There are lots of features under this plugin, Download today itself and enjoy the features.

We are working on new version of Seo Panel 3.5.0, please support us by ordering this plugin.

Simply use Softaculous / Installatron / Webuzo / AMPPS to install and upgrade SEO Panel or Please download latest version 3.4.0 from http://www.seopanel.in/download/

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Link Diagnosis 2.0.0 – Seo Panel plugin released

Link Diagnosis plugin for Seo Panel will help you to get detailed report about your backlinks and you can also easily track the backlinks of your competitors.

You can create a different projects for each of your websites and can create reports under each project.

2.0.0 Features

a) New search engines – New search engines for finding backlinks is integrated

b) Cron Job – Now you can generate reports using cron job

There are lots of features under this plugin, Download today itself and enjoy the features.

Download - http://www.seopanel.in/plugin/l/3/link-diagnosis/

Demohttp://www.seopanel.in/plugin/d/3/link-diagnosis/demo/

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Seznam Search Engine Package for seo panel released.

Happy inform every one that, Seznam Search Engine Package for seo panel released.

We are providing Seznam Search Engine Package to add in to Seo Panel keyword position checker. It will help you to track your keyword position in www.seznam.cz

Seznam is the most used search engine in Czech Republic. If you want to track the performance of your keywords in www.seznam.cz, please download this package.

Download it from following link => http://www.seopanel.in/plugin/l/44/seznam-search-engine-package/

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How to fix yahoo issues of Seo Panel version <= 3.4.0

Execute following mysql query in your seo panel database

UPDATE `searchengines` SET `regex` = ‘<li.*?<h3><a.*?RU=(.*?)\\/.*?>(.*?)<\\/a><\\/h3>.*?<div.*?>(.*?)<\\/div>’ WHERE url like ‘%yahoo%’;

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